To develop a holiday campaign that focused on driving customers to choose Johnston Jewelers over other jewelry stores, for holiday gifts and engagement rings, as well tell a story that resonates with the demographic and maintains brand consistency.


Koncrete’s creative team developed a strategy based on the idea of giving the perfect gift to someone you love.  What’s more wonderful than receiving the perfect gift? Knowing you have found the perfect gift for someone you love.  We produced display advertising and TV commercials targeted towards Tampa based couples looking for holiday gifts and engagement rings.


The campaign exceed its expectations by not only generating a record holiday season for Johnston Jewelers, but resonated with the audience in such a way that local buzz and word-of-mouth amplified the marketing message / brand awareness more than any jewelry marketing campaign they have ever done.

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