CHALLENGE.
To help generate awareness & promote wedding season for a local Jewelry store in the Tampa Bay area.
STRATEGY.
KONCRETE developed a series of commercials which incorporate various things being dropped and hitting the floor in super-slow motion, shot on a 4k Phantom Flex camera. The idea was to creating a stunning visual piece that captures attention of the viewers and maintained clean & subtle branding. Tagline: “She’ll drop everything”
RESULTS.
The campaign is currently running and driving significant foot traffic into the store, as well as social media engagement on Facebook & Instagram.