CHALLENGE

To produce a video that creates awareness and markets a $100 million dollar commercial & private real estate portfolio.

STRATEGY

We developed a web-based YouTube series, and website that told the story of Ben Mallah and why he wants to sell his life or (real estate portfolio). The video featured many of Ben’s family members and co-workers living their daily lives. We focused primarily on characters and Ben’s big personality. www.lifeforsale.net

RESULTS

Within 1 week of launch, we were featured on luxury, real estate, & automotive websites such as JustLuxe.com, CarBuzz.com, ShockMansion.com, duPontRegistry.com, and many more.

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