CHALLENGE
To help generate awareness & promote the launch of Land Rover’s new Select Certified Pre-Owned Warranty Program.
STRATEGY
Koncrete developed a Land Rover commercial concept with an ‘American Psycho-Esque’ feel that shows a man with a divine passion for Land Rover getting lost in the moment when he is caught licking the car. We tried to capture the desire, lust, and class of a high end luxury vehicle with a casual and comical point of view.
RESULTS
The video reached 50,000 views within the first week of launch, and also won many creative awards.

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