CHALLENGE

To produce a video of the delivery of the the most expensive new car in history, the Lamborghini Veneno, at a tag of $4,106,000, for web / viral distribution.

STRATEGY

Koncrete teamed up with duPont Registry to document the delivery of the Italian hyper-car to its private owner in South Beach, Miami. We captured the true emotions of the owner and his lust for the iconic Lamborghini brand. We told his story in a raw ‘docu-style’ form which resonated with car enthusiasts around the world.

RESULTS

The video reached 500,000 views within the first week it was launched, and was featured on Lamborghini.com, duPont Registry, Motor Trend, Motor Authority, Yahoo! and many more…

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