CHALLENGE

To produce a branded web commercial that generates mass media attention for the launch of web hosting company, HOSTAMANIA.

STRATEGY

Koncrete developed a video concept which ‘took a shot’ at GoDaddy’s “It’s Go Time” campaign, while at the same time parodied Miley Cyrus’s hugely popular “Wrecking Ball” music video. The ‘Hogan Wrecking Ball’ idea was timed perfectly with the media circus surrounding Miley and her ‘Wrecking Ball’ video launch, and incorporated a shock factor you will have to see to believe…

RESULTS

The video generated over 2,000,000 views within 48 hours of launching the campaign, and was featured on TMZ, BuzzFeed, NY Times, LA Times, USA Today and much more…

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