CHALLENGE.

To help generate awareness & promote wedding season for a local Jewelry store in the Tampa Bay area.

STRATEGY.

KONCRETE developed a series of commercials which incorporate various things being dropped and hitting the floor in super-slow motion, shot on a 4k Phantom Flex camera.  The idea was to creating a stunning visual piece that captures attention of the viewers and maintained clean & subtle branding.  Tagline: “She’ll drop everything”

RESULTS.

The campaign is currently running and driving significant foot traffic into the store, as well as social media engagement on Facebook & Instagram.

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