To create a Crest Whitestrips commercial that shows surprising but true situations where a yellow smile can impact a first impression while building affinity and consideration for Crest 3D White Whitestrips.
Our strategy was to create a situation where a man is confronted with an intervention set up by his family and friends to help him fix his dreadfully yellow teeth.
The video was was purchased by Crest and won multiple creative awards.

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